Start 2026 at an Advantage in the Food Industry—attend PACK EXPO East!
Tackle new projects early in the year and find packaging and processing solutions for all types of foods, all in one trip to Philadelphia.

Haribo Opens First North American Factory

Located in Pleasant Prairie, Wis., the state-of-the-art facility will produce Haribo Goldbears to meet growing American consumer demand.

Haribo Goldbears Wild Berry

Haribo has opened its first North American manufacturing facility. The Pleasant Prairie, Wis., state-of-the-art, 500,000-sq-ft factory, along with an administrative building and warehouse, was built to meet the growing demand by American consumers.

The facility is a multi-phase project. Future phases are in development and will include new technology and expanded capacity. The Pleasant Prairie facility is Haribo’s 16th factory and supports the global company’s production of more than 160 million Goldbears every day.


   The Future Is Here: Evolution of the Food Manufacturing Facility


“I started my career with Haribo more than 20 years ago, and I’m so proud to be part of the team that made the dream of a U.S. factory come true,” says Hakan Zor, chief production officer, Haribo of America. “Our Associates worked tirelessly to ensure every step was taken with care, with the best quality equipment, technology and ingredients on the market. The Haribo brand has limitless potential, and producing in the U.S. is an exciting next chapter of our story.”

Aligned with the brand’s commitments to community giving, Haribo plans to work closely with the Boys & Girls Club of Kenosha, as well as with the University of Wisconsin-Parkside, Carthage College, and Gateway Technical College, to provide scholarship and internship opportunities.

“At Haribo, we think in generations. We are in the U.S. for the long term and are honored to be part of the Pleasant Prairie community,” says Wes Saber, chief financial officer, Haribo of America. “One of our core values is trust, and it was important for us to give back to the people of Pleasant Prairie who have welcomed us so warmly.”



List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Shelf life solutions that work
See how processors extend product life from weeks to months using HPP, MAP, and advanced cold storage technologies.
Read More
Shelf life solutions that work