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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.

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The first plastic bottle for SoBe products is a squeezable polypropylene bottle from Continental Plastic Containers (Norwalk, CT) decorated with in-mold labels from its long-standing supplier Spear (Mason, OH).

Although Spear is tight-lipped about the label material, the company admits that developing a clear film in-mold label was a lot tougher than expected. The front label is printed in five colors, the back label in three. “We do in-mold labels for a lot of customers, but this is the first time we’ve done a clear in-mold label,” says Dan Muenzer, Spear’s marketing director.

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