“We like the brightness of the colors and the fact that the label is clear in places to allow the liquid to be seen,” says White Rock vice president of marketing Larry Bodkin. “The colors in the design really blend in with the colors in the fluid.”
Gravure-printed in six colors, the Clear Advantage™ heat-transfer label is supplied by Avery Dennison Decorating Technologies (Framingham, MA). The label is applied to the bottle in one pass with automatic decorating equipment to create the no-label look. Glass bottles are supplied by Vitro Packaging (Addison, TX).
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