Product Ventures (www.productventures.com), a well-known structural innovation agency located in Fairfield County, CT, announced that its recent work with International Delight coffee creamer has been chosen to receive the 2009 AmeriStar Award in support of excellence in overall package design and functionality. The annual awards are presented by the Institute of Packaging Professionals (www.iopp.org), which is expected to formally reveal the AmeriStar winners shortly.
Product Ventures was brought in to the project by WhiteWave, a subsidiary of Dean Foods. It worked directly with consumers to address problems with the production and functional issues of the coffee creamer.
Product Ventures’ insights team conducted extensive research to evaluate the category and determine consumers’ wants and needs associated with functionality and aesthetics, while the agency’s design and engineering teams transformed the consumers’ thoughts into reality. Product Ventures visually positioned International Delight with a new, more European, sleek design, while strategically keeping the brand’s message of continued pleasure and enjoyment.
The new package is elegant, iconic and functionally superior to its leading competitor. The CAD engineering for the closure and bottle were done by Product Ventures, with close collaboration with Seaquist (www.seaquistclosures.com) for the closure and Graham Packaging (http://www.grahampackaging.com) for the bottle.
In 2008 and as part of the package redesign, the bottle polymer was changed from PET to high-density polyethylene.
“We are proud that the Institute of Packaging Professionals has recognized our efforts with International Delight in reshaping the coffee creamer container and bringing it to the next level in its sophisticated and upscale design," states Product Ventures CEO Peter Clarke.
Both Product Ventures and WhiteWave will be presented with the 2009 AmeriStar Award in Chicago at the IoPP Packaging Summit May 19-20, 2009.
