The force and influence of users and consumers in the market is increasing dramatically, driving demand for choice, functionality, quality and environmental sustainability in packaging. In response to sustainability concerns, industry leaders, brand owners and retailers are making a significant proportion of packaging either recyclable, reusable or compostable as well as increasing the use of recycled content.
Participants in the packaging value chain now include bio-based raw materials producers and niche specialist packaging manufacturers and convertors, especially those who focus on sustainable materials. Most recently, there has been a growth in collection, sorting and recycling experts, whose influence is set to increase as sustainable management of the waste stream becomes more critical.
