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Loop complements Mondelēz’s waste-reduction strategies

Aligning with Mondelez’s new ‘snacking made right’ strategy, a new stainless steel, reusable container for its Milka brand, designed for the Loop platform, eliminates packaging waste.

Milka for Loop uses a stainless steel container, decorated with brand characters. This one depicts Yeti.
Milka for Loop uses a stainless steel container, decorated with brand characters. This one depicts Yeti.

When TerraCycle approached global snack maker Mondelēz International in mid-2018 to gauge its interest in joining Loop, the answer was a resounding “yes.” Says Charlotte Verhaeghe, General Manager Mikado Europe & Sustainability Lead Biscuit Europe for Mondelēz, “We feel that waste for all food companies and moreover for the whole FMCG [fast-moving consumer goods] industry is a real challenge, and Loop is definitely a disruptive approach that we wanted to join.”

Mondelēz has already made “quite bold engagements and commitments” around sustainability, Verhaeghe emphasizes. These include cutting waste by 65 million kilos by 2020 and making all of its packaging recyclable by 2025. In addition, Mondelēz CEO Dirk Van de Put unveiled a new strategy in fall 2018 called “snacking made right.”

“Our mission now at Mondelēz is to lead the future of snacking around the world by offering the right snacks, at the right moments, made the right way,” says Verhaeghe. “Definitely the Loop initiative is a step toward this new mission. In particular, to do snacks the right way by eliminating waste.”

Mondelēz’s first step for engaging in Loop involved identifying the most complementary snack category. Having a long commitment to wellbeing through its sourcing strategy, the company’s Milka chocolate and biscuit brand was deemed the best fit. An iconic brand in Europe, particularly in France, Milka only sources its milk from small-scale farms in the Alps. It also created the Cocoa Life Program through which it invests on the ground to transform the lives and livelihoods of those farmers and communities supplying its cocoa.

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