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Frito-Lay commands U.S. savory snack market

Flexible packaging drives the savory snacks category, with relatively small contributions from paper-based containers and rigid plastics.

Savory Snacks Market Share
Savory Snacks Market Share

Lays, (PepsiCo Inc.’s Frito-Lay Co.) is the leading savory snack brand in the United States for 2018, according to Euromonitor. Frito-Lay totally dominates four of the top five leading brands delivering 40% of the U.S savory snacks market, including Doritos, Cheetos and Ruffles.

Jack Link’s brand from Links Snacks, Inc., holds the number five top brand spot with a variety of protein snack offerings including beef jerky, steak strips, and beef sticks.

According to Euromonitor:

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