Among the first products to be redesigned were potato chips, which were updated and changed from the Crackin’ Good brand (below) to Winn-Dixie. The new bags (right), in sizes including 5½ oz and 12¼ oz, were introduced into stores earlier this year.
“Potato chips have been a real success story,” enthuses John Opasinski, Winn-Dixie’s director of corporate brand marketing. “It’s an important, high-volume category, with outstanding packaging exemplified by companies like Frito-Lay. Our product graphics and the entire product presentation are superior to those we had before.
Companies in this article
