One such solution, for Bush Brothers & Co., Knoxville, TN, is a club store multipack called the Pantry Vendor™, for its Bush Brothers Baked Beans. The dispenser carton provides a compelling billboard for wraparound graphics that give Bush Brothers pallet displays presence on all four sides—a priority for club stores. In the process, Bush Brothers stimulates impulse buying among shoppers.
The eight-pack dispensers replace plastic rings that held cans of beans in a low-wall, shrink-wrapped corrugated tray.
The Solid Unbleached Sulphate coated kraft container, from Graphic Packaging International (www.graphicpkg.com), contains a dispenser-style opening similar to refrigerator vending packs for beverages. From a retailer perspective, the cartons provide the additional benefit of interlocked stacking to strengthen the structural integrity of the display pallets.
Besides generating a good-looking and a highly functional package, Graphic Packaging also provides the proper machinery and the paperboard to enable Bush Brothers to produce the packaging in-house—and achieve 96% production efficiency.
