SunChips fiasco: a missed opportunity?

Nov 13, 2010

Frito-Lay has pulled most of the plant-based, compostable packaging for its SunChips snack chips in response to consumer complaints that the bag was too noisy. Chrzan speculates on whether Frito-Lay could have salvaged the investment by turning the offending noise into the brand's "badge of honor."
greenerpackage.com/node/3117

Greener Corporation

Discover Leading Suppliers

Historic brick storefront with red awnings displaying Guida's Guetta branding and 'Everybody Makes Homemade Taste' tagline

A Modern Process for a Cincinnati Favorite

Glier’s Goetta modernized a labor-intensive cooking and mixing process, gaining speed and consistency without sacrificing the character of its signature Cincinnati specialty.

Large diverse group of people posing together in a modern convention center or conference venue with geometric ceiling design.

Team 26 Races to Victory in the 2026 Amazing Packaging Race at PACK EXPO International

Five people in a video conference call displayed in a grid layout on a black background

End of the Line Video Series: PACK EXPO Show Recap

Factory production line with rows of brown glass bottles capped with blue lids in an industrial facility

Condition Monitoring Helps Britvic Avoid Six Hours of Downtime

Three professionals examine colorful consumer product bottles displayed on curved tables at a trade show booth with blue and orange Bpda branding.

PACK EXPO International 2026 Delivers Innovation, Connections, and Business Opportunities in Chicago

The building envelope is a production asset

Condensation, energy loss, and sanitation failures often trace back to the same place. This free article shows where to look.

Products

Industrial automated packaging machine with conveyor belt, control panel, and labeling equipment

Bradman Lake Showcases Next-generation Packaging Automation at PACK EXPO International

See Bradman Lake's FT-iFLEX Flow Wrapper, Intelligent Motion Loader (IML), SL903 End Load Cartoner, HS Carton Former, IL120 Carton Closer, and IB30 Bagger In Booth S-1742.

Modular Conveyor

CASSEL Inspection Brings Food Safety Education and Live Technology Demonstrations to PACK EXPO International 2026

More Products

ProFood World October 2026

2026 PACK EXPO Facilities & Infrastructure Directory

2026 ProFood World Processing Showcase

ProFood World August 2026

Subscribe Archives

Downloads

Pro Food World researched list on gentle conveying for foods displayed on desktop and tablet screens

Gentle conveying for fragile foods: supplier directory

2026 e-book cover showing industrial food facility with cross-section diagram displaying heat, air, and moisture systems

When your building works against your plant

Factory worker in white protective gear operating industrial machinery in a cleanroom manufacturing facility.

Hidden Factory: Engineering OEE Improvements Across Processing and Packaging Lines

Industrial supply chain infographic showing connected process nodes including ingredient receiving, traceability, refrigeration, processing, quality inspection, data integration, warehouse distribution, and packaging compliance at a nighttime facility.

How Food and Beverage Plants Can Prepare for the Next Regulatory Cycle