Frito-Lay North America, Plano, TX, a division of PepsiCo, has announced a new partnership with TerraCycle, Inc. (www.terracycle.net) an upcycling company that will take used packaging from Frito-Lay snack products and turn them into affordable, quality goods. Through this joint program, consumers and local community groups can earn money by collecting the used packaging, and at the same time redirect packaging from landfills.
Over the past few years, Frito-Lay’s packaging initiatives have made some significant strides. This includes reducing the amount of plastic in packaging by 10% and, over the last five years, eliminating 12 million pounds of materials used to make the snack bags. This month, the company announced that in 2010 its SunChips brand will be introducing a fully compostable bag made from plant-based renewable material (see related story, SunChips to use compostable PLA bags). Marking the company’s latest effort, Frito-Lay notes that it will be the first snack food company to fund the collection and upcycling of its used packaging.
