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What is America drinking?

That’s the question Gary Hemphill of Beverage Marketing Corp. answered at The Packaging Conference when he rolled out fresh market data from 2018 and provided a peek at trends for 2019.

Gary Hemphill, Managing Director of Research, Beverage Marketing Corp., shares some key findings on the current state of the beverage market.
Gary Hemphill, Managing Director of Research, Beverage Marketing Corp., shares some key findings on the current state of the beverage market.

Each year, beverage data and consulting company Beverage Marketing Corp. assembles a report on the state of the beverage market, and each year, Gary Hemphill, Managing Director of Research at the company, graciously shares a number of those statistics with attendees at The Packaging Conference. At the recent 2019 event held in Las Vegas, Hemphill summarized 2018 as being “a good year for beverages.” He says, “Bottled water continues to be a growth juggernaut, niche categories such as tea and sports drinks continue to outpace the marketplace, and spirits and wine are outpacing beer, even though there is still growth in the craft beer market.”

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