“We are extending the Tiziano Chianti line with the introduction of a high-quality, reserve product,” says Jill Salomon, marketing manager at William Grant & Sons. “To market the product effectively, we asked Bailey Design Group to come up with a premium image that related to the existing Tiziano Chianti line.” The new label uses the same typeface and position as the original Chianti product label. Different are the colors used for the label, setting it apart and distinguishing it from others on the line as well as other brands. The top of the label is black and contains the brand name as well as the brand’s tree emblem. The lower portion is printed with information about the Chianti Riserva type.
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