The new bottle rolls out nationwide this month, replacing the teardrop-shaped bottle that has been the brand’s signature for 41 years.
“Rolling out new packaging is an exciting step for the Michelob brands,” says Dave Peacock, vice president high-end brands for St. Louis-based A-B. “The response from consumers of our specialty beers in this bottle has been very positive. And by having the new packaging available this fall, we will be able to capitalize on the holiday selling season, which is always an important period for the Michelob family.”
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