Energetic design

Ferolito Vultaggio & Sons have given their Extreme Energy Shot beverage a new taste profile and larger package. A larger, cutting-edge package communicates the power of the beverage, which is made with real cane sugar and 10% real juice, as well as some other high-performance ingredients such as Taurine and Ginseng.

Apr 30, 2004

The 16-oz can is designed to reflect warning signs used to alert of danger ahead. Bright yellow with black stripes and a large

CAUTION banner in red decorate the front panel of the can, along with the signature Energy Shot bulls eye used on the original Energy Shot can. “Our package warns of the powerful, delicious product inside the can,” says John Balboni, president and chief business development officer. “In fact, I think we’re the first beverage company to actually put a CAUTION warning on the package.” Extreme Energy Shot will be distributed nationally with a suggested retail price of $1.99/can.

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