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Closure energizes Olay vitamins

Consumer convenience is behind Pharmavite LLC’s use of Weatherchem’s NutraFlapper® closure for an Olay-brand vitamin supplement line introduced in August ’03.

Pharmavite LLC, Mission Hills, CA, has licensed the Olay brand name and logos from Procter & Gamble.

“The NutraFlapper closure allows us to offer consumers a simple, easy-to-use dispensing solution for tablets and soft gels,” says Dan Murphy, Pharmavite’s manager of packaging development. The injection-molded polypropylene flip-top dispensing closures are metallic gold in color.

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