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Emphasizing value, from design through to package disposal (sidebar)

The experts

Duane McDonald is senior manager of package production at Kimberly-Clark Corp.

Robert Henry Hall is vice president of brand development at Boston Beer Co.

Sharon Reiter Lindberg is a design manager in Unilever’s Visual Branding Center.

Melinda Wooten is consumer research manager at E&J Gallo Winery.

Philip Connelly is president of Vietti Foods Co. Inc.

Laura Bix is an assistant professor in the School of Packaging at Michigan State University.

Jerome Kathman is president and CEO at LPK (Libby Perszyk Kathman), a Cincinnati-based design agency.

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