BeverageWord for wordWhen it comes to deciding on copy for a package, a word to the wise brand-owner is sufficient.Sterling AnthonyJan 26, 2011Sterling Anthony, CPPKeep the consumer in mindMake the copy easy to readMake the right assignments Sterling AnthonyRecommendedDiscover Leading SuppliersRecommendedPACK EXPO Beverage InnovationsRecommendedHot fill to aseptic: what changed at PACK EXPORelated StoriesBeverageNew packaging service establishedBeverageVideo shows combo palletizer and stretch wrapper for soft drinksBeverageHigh-speed case packer shown packing bottles up to 75 cases/minBeverageU.S. demand for green packaging to reach $41.7 billion in 2014Top StoriesSoftwarePractical Wins from Digital TransformationIn the third part of a six-part series on digital transformation, using digital tools to turn OEE into an active driver of performance, not just a report, is explored.AutomationEnd of the Line Video Series: Spee-Dee's Digital Dennis Update, Progress in Industrial Compostability, and Other AI NewsRegulatoryProcessing News Roundup May 2026: FDA Food Safety Priorities, Top Trends at interpack, Royal Avebe ElectrifiesPACK EXPOPMMI Launches New CPG NexGen Awards to Celebrate the Future Leaders of Packaging and ProcessingIndustry NewsMarketsandMarkets Forecasts Poultry Processing Equipment Market to Reach $8.61B by 2035The future of food plant maintenance is remoteRemote monitoring and access are reshaping how plants prevent downtime and protect food safety. See how.Read MoreHot fill to aseptic: what changed at PACK EXPOFilling speeds, seal integrity, contamination control — our editors found the liquid foods innovations that matter. See what's new and get ahead of the competition. Download your free report now. FREE DOWNLOADProductsX-ray Inspection SystemAs packaging complexity increases, Eagle Product Inspection's enhanced Pack 720 PRO helps maintain inspection consistency.Ribbon Blender with ChopperSteam BoilerMore ProductsIn PrintProFood World June 2026ProFood World April 2026ProFood World February 2026ProFood World December 2025SubscribeArchivesDownloadsView More »Processing EquipmentSnack Seasoning & Coating Suppliers, All in One PlaceFacilities, Design & InfrastructureBuild a smarter, connected maintenance programRegulatoryColor Additives in TransitionWorkforceFuture-Proofing the Food & Beverage WorkforceView More »