See What’s Possible in Food Packaging & Processing—Register Now & Save!
Explore tech from 2,600 exhibitors & gain insights from 150+ free educational sessions—all at North America’s largest packaging & processing event.
REGISTER NOW & SAVE

Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.

Pw 29928 Vale Ale
Described by McLaren as a "vivacious, fruity ale with a burnished gold aura and a fine haze," Vale Ale is produced in one of Australia's premier wine regions, along with a Vale Dry variety. Notes Parallax, "To quickly get noticed, Vale Ale had to claim its own brand space immediately," which it has done with sleek single-serve bottles bearing silver and black labels with a dot-like motif and minimal typography. Silver and black twist-off caps complete the contemporary look for Vale Ale and Vale Dry, respectively. Image courtesy of Lovely Package.
See What’s Possible in Food Manufacturing at PACK EXPO International
Explore new machinery & materials from 2,600 exhibitors. Gain insights from 150+ free educational sessions. Find solutions to enhance quality & protect your brand at North America’s largest packaging & processing event for food, beverage & beyond.
Text (32 characters max) REGISTER NOW & SAVE
See What’s Possible in Food Manufacturing at PACK EXPO International
The future of food plant maintenance is remote
Remote monitoring and access are reshaping how plants prevent downtime and protect food safety. See how.
Read More
The future of food plant maintenance is remote