Oat Works package design highlights benefits, not 'bores'

The design for Oat Works, an all-natural fruit and oat smoothie distributed in the U.K., uses vibrant color to reinforce the ingredients in each of the three flavors and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand. Similarly, the oat is championed in the “O” of the Oat Works identity and on the bottle’s clousre. The ingredients of each variant are also brought to life through shapes inspired by the contours of oats. The heart icon on the front of the pack draws attention to the natural and heart healthy properties of the product, providing consumers with the information they need to know about Oat Works’ health benefits.