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Nestlé Pure Life relaunches brand

Relaunch includes new packaging that emphasizes the role water plays in consumers’ lives and the company’s family-centric values.

A new watercolor image magnifies Nestlé Pure Life’s message that the future is filled with possibilities.
A new watercolor image magnifies Nestlé Pure Life’s message that the future is filled with possibilities.

Bottled water brand Nestlé Pure Life has refreshed its product through a new global advertising campaign and new packaging. The new tagline is, “Pure Life Begins Now,” which helps achieve Nestlé Pure Life’s purpose, “to inspire a healthier and brighter future that starts with pure quality water.”

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