Piercing, ice-blue eyes: That’s the first thing you notice when looking at the new bottle label for Snowfox Vodka. Canadian brand Snowfox is a premium vodka with a hint of sweetness for the upscale market. The spirit was inspired by the purity of the Canadian arctic and its native snow fox, the face of which dominates the front of the new Snowfox Vodka label. It is cold-foil printing technology that gives the fox its arresting, ice-blue stare.
Port Royal Distillers Inc. introduced Snowfox Vodka in 2012. Recently the spirits producer sought partners to help it update the graphics for its bottle label to help increase shelf impact. The new visual identity is enhanced through the use of an over-printable cold foil, API 1000 TA from API Group, that is used for the fox’s eyes, a silver circular band that separates the fox graphic from the bottom half of the label, and the silver brand logo.
Spectrol Inc. prints the foil using a 10-color Gallus EM5 10S 20-in. flexo printing press and applies it to the front panel of the heat-shrink label. The label shows the Canadian snow fox in finely detailed close up, gazing out from above an icy blue labeled area. The cold foil produces a striking glow-in-the-dark effect, causing the electric-blue eyes of the snow fox to illuminate dramatically in low-lit areas such as nightclubs, drawing the attention of consumers.
