Everclear Grain Alcohol is unveiling sophisticated, new packaging that illustrates the product’s versatility for consumers and mixologists. The new look will flow into markets nationwide in late 2018, replacing previous packaging.
Everclear is a brand from liquor and spirit supplier and bottler Luxco. According to the company, Everclear’s clean taste and higher proof make it a blank canvas for creating infusions, liqueurs, and bitters.
“We are excited to introduce Everclear’s new look nationwide,” says Katie Schuette, Brand Manager at Luxco. “Through this packaging, our goal is to encompass the simple, high-quality and versatile nature of the product. The brand’s new look is clean and modern—while still maintaining the iconic logo—and more in tune with the way consumers and mixologists use the product in the current craft cocktail culture.”
The new look was created by designer David Cole of David Cole Creative, who applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product. “Overall, the aesthetic is modern, yet timeless, with some minor apothecary influences to suggest the purity of the product,” says Cole. “We definitely wanted to maintain the iconic diamond logo that many have come to recognize.”
