The icon is flexo-printed in four-colors on white Kemilite paper and corrugated by DS Smith (Livingston, Scotland, U.K.). The finished material is die-cut, glued, and delivered to The Edrington Group as a complete case. The Edrington Group was unavailable for comment but states that the packaging design change enhances brand image and improves point of purchase display. The 70-cL bottle sells in the U.K. for ƒ12.69.
