"With the two India-specific brands, we are trying to redefine the premium category by extending it downwards," says company spokesperson.
India ready for vodka in a sachet?
Not sure if the language is a barrier because the article contains no photo, but Diageo, the world's largest spirits company, plans a new vodka packaging for India that involves convenient user-friendly sachets of 30 and 60 ml.
May 31, 2007
Recommended
Recommended
Recommended
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
