Beverage: Page 162

Beverage

Sleeved bottles a hit for Caribbean promos

As the baseball season winds down in October in the United States, it’s on the upswing in the Caribbean. During this past season that ended in January, Presidente brand in the Dominican Republic conducted a Viva la Pelota! or Hurrah Baseball! campaign for its beer in 12-oz glass bottles with promotional sleeve labels. Presidente regular featured sleeves printed with a ball and bat, and Light featured sleeves showing a jersey and hat.

August 9, 2007

Beverage

Noni juice dresses for success

In mid-March 2007, Caldwell, NJ-based marketing and distribution company The Stratis Group joined forces with Brooklyn, NY contract manufacturer Victoria Packaging to launch a health supplement called "Hilo Gold Noni Juice" in health food outlets in Florida, Georgia, Tennessee, New Jersey, New York, and Connecticut.

August 9, 2007

Beverage

International Design Competition Announced

If International Forum Design GmbH will announce its first "iF packaging award" April 28, 2008, the opening day of interpack PROCESSES AND PACKAGING 2008, in Düsseldorf, Germany. The competition considers innovative forces throughout the packaging community, including manufacturers, designers, and developers of packaging, packaging materials, graphics, and packaging machinery. All those interested in participating can submit entries until December 15, 2007, for one of eight categories, including sales and transport packaging, machines, materials, graphics, and construction.

August 9, 2007

Beverage

Innovation galore in wine category

The once stodgy wine industry is currently awash in packaging innovation (see page 44). Few of these novel packs are more unusual than the 2-L stand-up pouch shown here with an integral handle up top and dispensing spigot at the bottom. PW spotted it in the May issue of South Africa’s Packaging and Print Media, where editor Gill Loubser was kind enough to "share" it with us.

August 9, 2007

Beverage

Unlocking core brand assets in packaging ... and doing it with emotion.

In order to be truly effective, packaging has to literally deliver the heart and soul of the brand in a way that forges strong, emotive connections with the consumer. The days of delivering a hierarchy of features and benefits on packaging in a dry manner, sans emotion, are over. But where do emotive cues come from?

August 7, 2007

Beverage

Letting the 'greenie' out of the bottle?

Every consumer packaged goods company (CPGC) has a stake in the debate over whether bottled water is bad for the environment.

August 2, 2007

Inspection, Sorting & Weighing

How to effectively troubleshoot a food and beverage packaging line using high-speed cameras

It takes just a blink of an eye for a packaging line to jam. But in that split second, a company can lose valuable time. And, as the old saying goes: Time is money. This White Paper shows how the 20/20 Hindsight from Monitoring Technologies can help.

July 26, 2007

Prepared & Canned Foods

Pepsi Americas relaunches juices in curved carton

New aseptic carton line in Prague helps Pepsi Americas Central Europe Group provide a 12-month shelf life that extends ambient distribution of Toma and Tropicana juice brands in the Czech Republic, Slovakia, and Poland.

July 12, 2007

Beverage

Topped off by lady luck

There is a saying that you make your own luck, but sometimes it just happens, as this example shows from Tom O’Brien, purchasing manager, White Rocket Wine Co., Napa, CA:

July 11, 2007

Beverage

Sustainability news & events

Noteworthy Items Gleaned From World News

July 11, 2007

Beverage

Jazzed-up presentation fetches $249 for CD box set

Here’s another commemorative package that increases the “ring” at retail. In this case, it’s $249 for a commemorative box set of jazz music. Planet Propaganda (www.planetpropaganda.com),  a design agency, designed the packaging and 80-page booklet for “Talking Jazz,” Ben Sidran’s CD box set; only 1,000 sets are being released.

July 11, 2007

Beverage

Ecstasy enhanced by unexpected red bottle

Ecstasy was more than what CEO Patrick Aroff of Encore Brands, Santa Monica, CA, expected. For one thing, the packaging for what Aroff calls “the first premium enhanced spirit” changed course dramatically ahead of its launch in late 2006.

July 11, 2007