Beverage

Off The Shelf Video: Vodka brand excites with programmable-LED label

Medea Spirits introduces an interactive bottle for vodka that lets consumers program messages that scroll across the label panel in bright blue, white, or pink letters.

August 17, 2012

Beverage: Page 99

Beverage

Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.

August 15, 2012

Beverage

Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.

August 8, 2012

Beverage

The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.

August 6, 2012

Beverage

Upscale bottled water brand chooses scribing lasers

Nestlé Group's Carola Natural Spring Water brand benefits from the increased performance, flexibility, and high-quality coding of new scribing lasers.

July 30, 2012

Beverage

Milk-based drink for post-exercise recovery flexes rPET muscles

High-quality post-exercise recovery drink launches in the U.K. in a unique, sporty 500-mL bottle made from rPET.

July 26, 2012

Beverage

Off The Shelf: Whimsical hard cider packs tell a tale

Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”

July 24, 2012

Beverage

Melitta brand in Brazil debuts single-serve cartons

Coffee-flavored milk drinks from Melitta are packaged for on-the-go consumption in easy-to-grip, single-serve liquid cartons—a first in Brazil.

July 20, 2012

Beverage

New, 'greener' Starbucks cup sleeve uses adhesives innovation

New cup sleeve allows for reduction in material and greater PCR material, with no degradation in quality, through proprietary adhesive/converting technology.

July 20, 2012

Beverage

Organic tea producer selects cellulose-based packaging material

Germany-based Lebensbaum to pack its range of organic teas in NatureFlex NVR material, which delivers environmental and barrier benefits.

July 16, 2012

Beverage

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...

July 12, 2012

Beverage

Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.

July 11, 2012

Beverage

Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...

July 9, 2012