Kate Freestone, the former founder of Rude Health entered the organic cereal realm and launched U.K.-based Freestone’s, her third cereal brand to market. Her love for natural food and nostalgia for growing up in idyllic Somerset, England surrounded by nature’s ingredients inspired her to break into the market.
Slice Design was tasked with creating a clear brand identity and packaging graphics to convey the authenticity of the brand and help it stand out among competitors.
