Citing tens of millions of advertising dollars that are at stake, Mars objected to Fruit Bunch's primarily yellow package color that includes pictures of fruit, as well as a red banner with the words "real fruit juice," all of which are similar to the Starburst package. Trade dress apparently isn't the only thing the candy makers have in common: When asked to comment on the pending litigation, both firms declined.
Candy packages get bitter response
Mars Inc., McLean, VA, filed suit in U.S. District Court in Manhattan in early December seeking an order that bars E.J. Brach Corp., Chicago, IL, from selling Brach's redesigned package of Fruit Bunch® candy that bears a close resemblance to Mars' Starburst® fruit chews candy.
Dec 31, 1994
Recommended
Recommended
Break out of the ordinary: see what’s new in food packaging & processing
At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.
REGISTER NOW AND SAVE!
Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
