Clever cows are brand ambassadors for U.K. froyo brand

U.K. frozen yogurt brand Yoomoo conveys a fun and quirky personality through the use of whimsical cow illustrations on its range of take-home froyo tubs.

Pw 48317 Bulletproof Yoomoo Group 20shot

A pink, winking cow icon on 150- and 750-mL round polypropylene “pots” of Yoomoo brand frozen yogurt is one of the first indications that this U.K. froyo brand has a quirky and fun personality. Frozen yogurt is a relatively new category in the U.K., quickly gaining popularity as a healthy alternative to ice cream. The Yoomoo chain of retail stores was launched in 2010 to bring this U.S. import to Europe with a distinctly British “flavor.”

Says founder Amanda Gestetner, “Our brand tone of voice is engaging and lighthearted, and through it, we play up our British heritage in the moo personalities.” Varieties include such moovelous names as devilmoo, for a chocolate concoction with brownie and candy bits; tropicoolmoo, a mango and passion fruit flavor; and nakedmoo, a plain vanilla flavor, among others. Yoomoo uses no artificial colors, flavors, or preservatives, and it sources its natural ingredients from British farms.

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