Top Five U.S. Brands in 2018*
Brand Company
Kraft Kraft Heinz Co.
Chobani Chobani
Dairy Pure Dean Foods
Coffee-Mate Nestlé S.A.
Dannon Danone
*May include nondairy milk substitutes sold in the dairy section.
Market Analysis
Total packaging is projected to grow by 4 percent in retail volume terms over the forecast period to reach 39.8 billion units in 2022. The growing demand for convenience helped drive a boom in drinking yogurt, which provides a portable and nutritious snack or meal replacement.
The consumer shift from spoonable to drinkable yogurt will have important ramifications for dairy packaging as spoonable yogurt in thin-wall plastic containers gives way to drinkable yogurt in HDPE bottles.
As more consumers eat protein, they will seek convenient yet high-quality and healthy snacking options like cheese. A growing number of Americans view cheese as a high-quality, nutrient-dense snack that is highly amenable to on-the-go lifestyles. Cheese manufacturers have sought to capitalize by appealing to the consumer desire for convenience and quality through packaging.
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Source: Euromonitor
