New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Customer-friendly design

Canandaigua Wine Co., Canandaigua, NY, credits improved packaging design and flashy graphics for a 42% sales growth rate between 1998 and 1999.

Pw 18659 S Pw 0900 140

Much of this success can be attributed to the patented Twist N Serve Spout, as well as options available this summer, such as the EZ Open, Last Drop Tilt Tab and EZ Carry options. Pacific Southwest Container (Modesto, CA) is responsible for the customer-friendly, 5-L package, while design company HKA (San Francisco, CA) developed the graphics. The box features subtle coloring with a close-up photo of wine being poured into a glass in the foreground and grapes in the background. Easy-to-follow directions are also placed clearly on the side of the box, allowing the consumer even easier access to the chillable wine.

Test Your Smarts
Take ProFood World's food safety quiz to prove your knowledge!
Read More
Test Your Smarts
Discover Our Content Hub
Access ProFood World's free educational content library!
Read More
Discover Our Content Hub