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Customer-friendly design

Canandaigua Wine Co., Canandaigua, NY, credits improved packaging design and flashy graphics for a 42% sales growth rate between 1998 and 1999.

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Much of this success can be attributed to the patented Twist N Serve Spout, as well as options available this summer, such as the EZ Open, Last Drop Tilt Tab and EZ Carry options. Pacific Southwest Container (Modesto, CA) is responsible for the customer-friendly, 5-L package, while design company HKA (San Francisco, CA) developed the graphics. The box features subtle coloring with a close-up photo of wine being poured into a glass in the foreground and grapes in the background. Easy-to-follow directions are also placed clearly on the side of the box, allowing the consumer even easier access to the chillable wine.

Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
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Proteins Innovations Report
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