On display at the Halpak (Deer Park, NY) booth was the six-color gravure printed label, which provides graphics and seals the Goldfish container.
The Goldfish crackers are bagged and then packaged inside a fish-shaped polystyrene container that Pepperidge Farm promotes as a collectable container, and which can be used as a serving tray. According to Halpak, the ultimate goal for Pepperidge Farms is to add labels with seasonal designs that will be used throughout the year.
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