Custom canister makes nut toppings convenient

Diamond of California has answered consumers’ request for an easy way to top off snacks, meals, and desserts with sliced, diced, and chopped nuts, creating the Shake & Spoon, a custom PET canister with a flip-top dual dispensing cap. Used for four varieties of Diamond nuts—chopped and finely diced walnuts, sliced almonds, and chopped pecans—the petite, square-base jar is right at home on the kitchen shelf or table next to the salt and pepper.

Says Rodrigo Troni, Chief Marketing Officer at Snyder’s-Lance, parent company of Diamond, “Research shows our core consumer loves nuts and eats them every day for occasions ranging from snacking to meal making. We wanted to give them a convenient product that made adding nuts to everything easy and within arm’s reach, which is where Shake & Spoon comes in.”

The custom jar, which holds five to six ounces of product, depending on variety, was designed through a partnership between Diamond’s internal cross-functional team and a proprietary supplier. “We selected this jar shape because we wanted a functional, yet premium-looking jar that consumers would feel comfortable leaving out as a staple on their kitchen tables,” Troni explains.

The red polypropylene dual-dispensing closure, also custom and also from a proprietary supplier, allows consumers to easily and conveniently shake product out from one side or spoon from the other.

To align with the 100-year-old Diamond of California brand, label graphics were designed with the same look and feel as those on its vertical form/fill/seal bags. These include the cream, red, and green color scheme and the diamond-shaped brand logo. A clear window on the front of the label lets shoppers see the product inside, which Troni says is important to Diamond consumers. The flexo-printed label is made from a clear PETG.

Diamond’s full Shake & Spoon line hit shelves in May 2016, located in the baking aisle and priced from $5.49 to $5.99, for 5- or 6-oz varieties, respectively.