Vertical Markets: Page 318

Beverage

PET bottle catches a wave

This spring, Ocean Spray Cranberries, Inc., Lakeville-Middleboro, MA, has begun nationwide distribution of its complete line of juices and juice drinks in a new flagship 64-oz Ocean Spray polyethylene terephthalate bottle. A unique brand-recognizable grip top incorporates the company logo and name molded into the bell of the bottle.

April 30, 2001

Beverage

Dole debuts in barrier-coated bottles

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.

April 30, 2001

Prepared & Canned Foods

PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.

April 30, 2001

Fruits & Vegetables

Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.

April 30, 2001

Beverage

Appointments, promotions

—Hammer Lithograph (Rochester, NY): Hart Swisher, dir., innovation and technology; Andy Beach, mgr., technical services.

April 30, 2001

Conveying & Product Handling

Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.

April 30, 2001

Beverage

New machine 'maps' out sandwich packs (sidebar)

Reiser helps distribute packaging solutions

April 30, 2001

Beverage

Drink can does a one-eighty

St. Louis-based Anheuser-Busch launched energy drink 180 in 30 U.S. markets in late January. The single 8-oz slim-line can is decorated with the 180 logo placed right side up on one side and inverted 180 degrees on the opposite side of the can.

March 31, 2001

Beverage

Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.

March 31, 2001

Beverage

Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.

March 31, 2001

Beverage

Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.

March 31, 2001

Beverage

Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.

March 31, 2001