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Duravant LLC, a global engineered equipment and automation solutions provider to the food processing, packaging, and material handling sectors, is pleased to announce the appointment of Denver Lu to the position of Managing Director, Duravant China Co Ltd. The announcement follows the company’s recent investments to establish a local sales and service office in Suzhou, China. In this new role, Lu will be responsible for leading business development across the company’s Protein Processing, Food Sorting and Handling, Packaging and Material Handling segments by delivering innovative automation solutions to the Chinese market through Duravant’s brands.
Duravant has a long history of supporting global customers who operate in China, and with these investments, the company is advancing their commitment to expand its local sales and service infrastructure to better serve their customers’ expanding automation needs. “China is poised to become the world's largest consumer market, driven by robust economic growth and rising incomes,” said Petros Diamantides, Duravant’s Chief Operating Officer, Emerging Markets. “As the country shifts its manufacturing focus from speed to efficiency and from quantity to quality, traditional sectors such as food, agriculture and logistics are undergoing a transformative evolution. We see immense potential in the China market to grow our partnerships with multinational customers and regional Chinese powerhouse brands.”