Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.

Workforce Dynamics: Recruiting and Retaining Quality Workers in a Tight Labor Market

Labor challenges aren't going away, which means employers need to adapt their recruitment practices or get left behind.

Image courtesy of Dusko/Adobe Stock
Image courtesy of Dusko/Adobe Stock

Dr. Bryan Griffen is the President of Griffen Executive Solutions.


The food and beverage manufacturing industry is facing a labor crisis that threatens productivity, efficiency, and long-term growth. As labor shortages persist, companies are struggling to recruit and retain skilled workers in an increasingly competitive hiring landscape. Traditional recruitment methods are no longer enough, and outdated retention strategies are failing to keep employees engaged. To thrive in this environment, food manufacturers must rethink their approach, modernizing hiring practices and creating workplaces that attract and retain top talent.

Recent U.S. labor market data underscores these challenges. According to the latest U.S. jobs report, nonfarm payroll employment increased by 143,000 in January 2025, while the unemployment rate fell to 4.0% (Bureau of Labor Statistics). With fewer unemployed workers in the talent pool, companies must find ways to stand out in an increasingly competitive job market.

This article explores the key factors driving labor shortages, strategies to improve hiring and retention, and a case study of a company that successfully transformed its workforce approach.

The workforce shortage in food manufacturing

The struggle to find and keep skilled workers isn’t a temporary challenge—it’s the result of long-term industry shifts. The aging workforce is one of the most significant factors, with experienced workers retiring faster than new talent can replace them. At the same time, fewer young professionals are entering the field, opting instead for careers in technology, logistics, and other high-growth industries.

Worker expectations have also changed. Younger employees prioritize career growth, workplace culture, and flexibility over traditional long-term job security. Many companies are finding that outdated recruitment strategies—focusing solely on wages and job stability—are no longer enough to attract this new generation of workers.

Adding to the challenge is the increased competition for talent. Food manufacturers aren’t just competing with each other; they’re also contending with industries that offer higher wages, flexible work environments, and faster career advancement. Without proactive hiring and retention strategies, companies risk higher turnover, increased training costs, and operational inefficiencies.

Modernizing recruitment to compete for talent

To attract top candidates, food manufacturers need to revamp their approach to hiring. One of the most effective strategies has been hosting targeted career fairs to connect directly with students and emerging talent. Traditional job postings often fail to capture the attention of younger candidates, whereas in-person recruiting events allow companies to build relationships with prospective employees before they enter the general job market.

Expanding the talent pipeline is also crucial. Companies that actively partner with vocational schools, universities, and technical training programs can create internship and apprenticeship opportunities that lead to full-time employment. Some forward-thinking manufacturers are even developing structured career pathways for high school graduates, veterans, and workers transitioning from other industries.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
Read More
Construction strategies for volatile F&B markets