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Fast-Track Fulfillment of a Frozen Food Favorite

Now better positioned to keep up with yearly double-digit growth of its popular Uncrustables line, The J. M. Smucker Company creates a highly automated facility that boasts the largest single baking line in the world.

A sophisticated system allows Smucker to add pack sizes without major impacts to the line.
A sophisticated system allows Smucker to add pack sizes without major impacts to the line.
Photo courtesy of J. M. Smucker.

Uncrustables traditional peanut butter and grape jelly and peanut butter and strawberry jelly varieties are sold at retailers nationwide and also distributed through the Smucker Away From Home business, providing the products to schools, hospitals, and other institutions.Uncrustables traditional peanut butter and grape jelly and peanut butter and strawberry jelly varieties are sold at retailers nationwide and also distributed through the Smucker Away From Home business, providing the products to schools, hospitals, and other institutions.Photo courtesy of J. M. Smucker.As the famous broadway song lyrics go, there are “525,600 minutes” in a year. If my calculations are correct, J. M. Smucker’s new state-of-the-art facility in Longmont, Colo., has the capacity to produce one Uncrustables peanut butter and jelly sandwich about every other minute on a yearly basis.

Back in 1998, the processor purchased a company that made crimped, crustless frozen peanut butter and jelly sandwiches and later built a facility in Scottsville, Ky., to produce the frozen sandwiches. The rest is history, as the saying goes. Since 2003, 5 billion Uncrustables have rolled off the lines in Kentucky that ran 24/7 year-round. By 2017, sales had grown to $200 million a year, with double-digit growth occurring each year, putting a strain on the Scottsville facility to keep up with demand.  

In June 2019, Smucker added to its Uncrustables success story by starting up a 400,000-sq-ft greenfield facility in Longmont, working with Dennis Group, the same design firm that built and completed several expansion projects at the Scottsville plant. In 2020, the Longmont facility was named as the top winner of ProFood World’s fourth annual Manufacturing Innovation Awards. (For more information about the awards, see the sidebar below.) 

Dennis Group was charged with leading site development, which included design, procurement, and construction services for the buildings, utilities systems, and bakery equipment, according to Brad Borkowski, project manager for the Longmont greenfield plant. “The team’s previous experience with the product, processes, and equipment in Scottsville, as well as their broad experience in food manufacturing, were critical to our success,” he explains.

“Uncrustables are the leading brand in the frozen hand-held category and one of the most popular brands in our portfolio,” states Jeff Nagle, Longmont’s facility manager. “With the Longmont facility, we are now better positioned to meet the continued demand for this popular product.” 

During the planning stages, Smucker knew key location considerations included where ingredients would be sourced, where product would be shipped, available workforce, and sufficient land. Today, the Longmont facility is solely dedicated to manufacturing Uncrustables products and is on track to deliver more than 280 million sandwiches in fiscal year 2021. 

Brand growth has skyrocketed with an annual average rate of 19% and has achieved year-over-year double-digit sales growth for 18 of the last 21 quarters. The brand grew 23% in the third quarter of this fiscal year alone. 

Hygienic design and food safety standards

From an operational perspective, Scottsville personnel provided recommendations for the entire go-live process of the new plant in Longmont, states Nagle. “From a technical perspective, all equipment was evaluated. In some cases, the same equipment from the same supplier was chosen with incremental improvements,” he adds. “In some cases, it was determined that entirely new technology was a better choice, which meant working with a new supplier.”

Where possible, equipment is designed for tool-less disassembly and reassembly, according to Borkowski. Piping and conduit are mounted to allow easy and effective cleaning. Hollow bodies were avoided; welding was continuous, avoiding crevasses; and equipment mounting points on the floor were minimized.

“We take quality and food safety very personally at Smucker,” explains Nagle. “One of the things that strikes a lot of people is just how clean the process is. But having said that, it is peanut butter and jelly and bread. We have certain places where it’s much easier for us to swap out a piece on the line and then clean it offline, rather than shutdown and try to clean,” Nagle says. Areas where sandwich cutting and crimping, peanut butter and jelly depositing in sandwiches, and capping the top slice of bread onto the sandwich are places where the equipment came in SMED (single-minute exchange of dies) ready, and Smucker just ordered an additional set of parts that allowed it to execute SMED. Nagle says the process minimizes downtime by swapping dirty parts for clean parts versus shutting down the line for cleaning. 

“We took a lot of the tools that already exist in many of our other Smucker locations and reapplied them here [and] made it an intentional part of people’s onboarding,” he explains. The training program includes risk assessments, lockout-tagout, and good behavior observations.

Staff commitment is guided by the Smucker Quality Management System (SQMS). According to Nagle, this system was designed to continually identify and remove loss within the organization. “SQMS is not a program or project. It is how we work each and every day. While we are proud of our successful track record, we recognize that our work is never done, and we strive for continuous improvement.”

In alignment with the FDA’s food defense mitigation strategies, the Longmont facility was designed with a range of security features, says Mary Frances Stotler, project manager with Dennis Group. Access controls are used not only for entrance to specific areas of the plant, but also to access specific equipment and controls, she adds.

The Longmont facility abides by Food Safety Modernization Act preventive controls/food safety plan requirements, which incorporates all the requirements of the Global Food Safety Initiative HACCP standards. 

Continuous monitoring via the controls systems helps to identify issues that may compromise the integrity or safety of the food, according to Stotler. 

From the sourcing of ingredients to the time products are placed on store shelves, the plant reviews the entire lifecycle of its products and reacts when something doesn’t meet standards. “By having these rigorous standards in place, we are also able to be more predictive,” says Nagle, “so we are not only solving for issues that arise, but helping ensure they don’t occur tomorrow.” 

Highly automated process has no room for error

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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast