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Using the Employee Lifecycle Approach to Address Workforce Challenges

With more workers attracted to remote work opportunities, manufacturers must recruit and maintain top talent for plant floors. An organization’s strengths and weaknesses can determine whether a potential employee chooses to join and remain at the company.

Image courtesy of FSO Institute
Image courtesy of FSO Institute

The employee lifecycle framework is a widely used approach to managing the multiple stages an employee experiences throughout their tenure with a company. How a company manages these stages can make or break the overall experience an employee has with it. This article takes a look at the stages of the employee lifecycle and examines some of the most significant challenges faced by consumer packaged goods companies (CPGs) in managing this framework, as well as some of the solutions CPGs have implemented to overcome them. In addition, talent accelerator groups (TAGs) are highlighted as one of these solutions.

The employee lifecycle framework generally consists of six key elements that reflect the stages an employee or potential employee experiences in their time with a company:Image courtesy of FSO InstituteImage courtesy of FSO Institute

  1. Attraction—what captivates or gets the attention of a potential employee early in their career decision-making process
  2. Recruitment—the process that potential employees go through as a company pursues them
  3. Onboarding—how a company brings on and prepares employees for the earliest experiences with the company
  4. Development—the ongoing training and career path opportunities experienced by employees
  5. Retention—the manner in which the company engages and taps into that discretionary effort throughout employees’ time with the company (see sidebar on PMMI’s OpX Leadership Network Workforce Engagement Framework below)
  6. Separation—the time and manner in which employees exit the company

For CPGs and OEMs, one way to look at the entire employee recruitment and retention process is to organize all activities around the employee lifecycle framework to assess a company’s relative strengths and weaknesses at all critical control points. How well a company performs at each point can greatly determine whether a potential employee chooses to join and remain at the company. 

Challenges and opportunities in the employee lifecycle

To gain additional insights into the employee lifecycle framework and real-life experiences that illustrate some of the challenges and solutions associated with it, FSO Institute interviewed Tami Lupton, director of human resources at Pretzels Inc., and Olivia Munoz, project engineer at Amway. Lupton and Munoz are members of FSO’s recently introduced Workforce Engagement Talent Accelerator Group professional peer groups for emerging leaders and high-performing individuals.

Olivia Munoz, project engineer at AmwayOlivia Munoz, project engineer at AmwayTami Lupton, director of human resources at Pretzels Inc.Tami Lupton, director of human resources at Pretzels Inc.







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