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Tips for Emerging Brands: Choosing a Co-Manufacturer

Finding the right fit relies on understanding what a contract manufacturer can and cannot do for a startup scaling up production for the first time.

co-manufacturing food Snaxpo 2023 panel
L-R: Jamie Valenti-Jordan, founder & CEO, Catapult Commercial Services; Pete Brennan, VP, Innovation, Mattson; Chuck Woods, senior director, commercial, MSI Express; and Dave Krombeen, GM & VP of sales, Cheeze Kurls.
Michael Costa

Most startup food companies would have a difficult time shepherding their new product to market without the help of a co-manufacturer. The knowledge, cost, and logistics required to produce CPGs safely and consistently is often beyond the scope and budget of emerging brands, who are likely better versed on how to sell the finished items to consumers instead.

At the recent Snaxpo 2023 in Orlando, a panel of contract manufacturing experts offered advice for startups in choosing the right co-manufacturer for their product. Here are a few key takeaways from that session.

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