This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.
PSSI, a food safety solution and sanitation provider, announced the company's new name and brand identity, Fortrex. The new identity better aligns with the company's existing strengths and decades of expertise in the food safety industry. The new Fortrex brand reinvigorates the company's commitment to its longstanding core value—including safety, integrity, and customer focus—and builds on its innovative practices, workforce, and overall value to its customers. Safe Foods, a division of PSSI Food Safety Solutions, will continue under the Fortrex brand.
The new name represents the company's stature as a line of defense against harmful contaminants in the food supply. Fortrex's new logo depicts an "X"—representing an elimination of contaminants. This fresh brand identity recognizes the strength of the Fortrex team that operates throughout North America to ensure that every food processing facility is free from potential hazards.
"At Fortrex, we are the first line of defense for our customers, driven by consumer safety, customer service, and compliance," said Tim Mulhere, CEO of Fortrex. "Our refreshed identity is more than just a new look—it's a bold step forward for our company that better reflects our evolution, our unwavering commitment to our customers, employees, and our core values. With Fortrex, our customers can expect a renewed focus on service excellence with an increased dedication to innovation."
Fortrex is a primary partner for large and small processing plants across North America—proudly serving the poultry, pork, beef, and seafood industries—among others. The new brand comes on the heels of the company's recent headquarters move to Atlanta, which allows Fortrex the ability to travel to existing customers with greater efficiency while also further establishing roots in a region known for its growing poultry industry, strong workforce talent pool, and exceptional research and academic institutions.
