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Microwavable metal bowl developed for ready to (h)eat fondue

A packaging supplier-led challenge issued to university students results in a first-of-its-kind commercial application for fondue.

Pfw 1572 Emmi Fondu Tulip Karton 400g Usa 0

What began as a collaborative project between Ardagh Group and students from the Dutch University of Twente to create a futuristic, ready to (h)eat premium metal packaging concept for food and seafood is now a commercial reality in the form of the All In One Fondü kit with microwavable bowl from Swiss dairy producer Emmi. The company introduced the product, which includes a 400-g bowl of real Swiss cheeses, a stand for the bowl, and a candle, in September 2015 in the Netherlands.

According to Emmi Group’s Marcel Zbinden, Global Category Head Specialty Cheese, Emmi is considered one of the 10 most innovative companies in Switzerland due to its novel products and packaging. “Differentiation versus competitors and private-label products is getting more and more important, also in the rather small, but price-driven fondue category,” he says. “When we saw the [all-in-one fondue] concept for the first time, we immediately realized its potential and that Emmi was the perfect company to develop it further together with its partners.”

These partners included Ardagh, food packaging and engineering consultant DéDutch, and German research organization The Fraunhofer Institute, along with a number of proprietary packaging suppliers.

To meet Emmi’s requirements Ardagh refined the metal bowl concept at its R&D center in Crosmieres, France. Explains Woep Möller, Chief Commercial Officer, Ardagh Group, Metal, “Together with Emmi and The Fraunhofer Institute, we tested special food-safe lacquers to allow the bowl to be heated either in a microwave or a traditional oven and to be kept at the right temperature above a candle at the table. We added our patented printed Easy Peel aluminum opening solution that gives the consumer an easy and quicker means of opening the bowl.”

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