Redesigned cup builds sales for Triballat-Noyal yogurt

Triballat-Noyal, a third-generation family dairy business based in Noyal sur Vilaine in Brittany, France, worked with IMA Dairy & Food USA (formerly Oystar USA) to develop a unique 125-g cup for its organic yogurt brand Vrai.

Made of polystyrene (PS) foil, the cup features an innovative curvilinear square bottom, which makes it easier to spoon out the yogurt. IMA Erca worked closely with Triballat-Noyal to create a modern design for the cup that would draw consumer attention amid an increasingly cluttered organic yogurt shelf space. The new packaging helped the brand gain a significant spike in market share.

For this product relaunch, Triballat used an IMA Erca EF 320L form/fill/seal machine that increased production capabilities from previous FFS equipment, helping the dairy with its heightened goals in the organic segment.

The EF 320L FFS processes upwards of 20,000 cups/hr at 18 to 30 cycles/min, with a maximum forming depth of 100mm. Available in clean, ultra clean, and aseptic formats, Triballat using the FFS machine for ultra-clean hygienic operations, which incorporates a Class 10 laminar flow system or tunnel suitable for sanitization, a Class 100 laminar flow system over the lidding foil zone and machine inlet, an UVC area for lidding foil and a bacteriological filter for the forming air.