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Innovative package is cool as a cucumber

With Lift & Drain packaging, products sit in a basket that can be lifted from the liquid to provide consumers convenience and ease of use.

​New Life & Drain lid makes draining vegetable liquid easier for consumers.
​New Life & Drain lid makes draining vegetable liquid easier for consumers.

The pickle vegetable category has been, well, in a pickle for many years, but Australian food producer Spring Gully Foods is hoping to change that with a range of pickled vegetables packaged in ‘lift-and-drain’ baskets. The Lift & Drain packaging, in which the products sit in a basket without a container, is an Australian first for this category. The basket can be lifted from the liquid to allow easy use.

Tegan Webb, sales and marketing manager for Spring Gully Foods, concedes that pickle packaging has been stagnant, but that this new packaging provides consumers with added convenience. The basket is inset in the tub, and a tab is visible so the consumer can lift the basket from the tub. The basket then hooks onto the side of the tub. Once the consumer has finished using the product, they can place the basket back in the tub and refrigerate.

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