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HPP baby food in a pouch is So Good

New So Good Baby refrigerated fruit and vegetable purees in a flexible, windowed pouch use HPP to preserve the flavor, nutrients, and color of the products while providing a 60-day shelf life.

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The High Pressure Processed (HPP) baby food category has taken off, with entrepreneurs introducing fresh, refrigerated products with an extended shelf life for parents seeking more nutritious food choices for their babies. In Q2-2016, one of the newest entrants to the category, So Good Brands Inc., introduced five fruit and vegetable purées in pouch packaging that takes transparency up a notch with a clear window on the front panel.

Minneapolis-based So Good Brands was launched in 2014, offering cold-pressed juices, dairy-free coffee beverages, dairy-free nut milks, and fresh smoothies preserved using HPP. Its founders, Rita Katona, CEO, and husband, Eric Hall, who had grown up eating foods made from fresh, organic produce, were motivated to form the company by their desire to make these types of products accessible to everyone.

According to Katona, the company’s So Good Baby line of foods is different from its competitors’ products due to its ingredients and So Good Brands’ quality standards. “So Good Baby food is made using only whole, organic, non-GMO, nutritious ingredients, which are rigorously third-party tested against our unwavering quality standards—a 45-point checklist for potential contaminants—allowing us to control the safety of the baby food we produce,” she explains. “This testing is a first-in-industry practice that goes beyond any existing Organic or Non-GMO certification or verification. In fact, we’ve been highlighted by the new Clean Label Project for this reason.”

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