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Pre-tapped coconuts at Whole Foods are a game changer

Whole Foods Market introduces Coco Vinny’s Coco Taps pre-tapped young coconuts at 56 of its stores, providing consumers a simple and convenient way to enjoy fresh coconut water.

Pfw 3683 Coco Taps Coconut wfm

Heralded by some consumers on social media as a “#gamechanger,” pre-tapped young coconuts are now available at Whole Foods Market stores that make drinking fresh-from-the-fruit coconut water simple and convenient. Whole Foods launched the product in November 2016 in 56 of its stores in Arizona, Southern California, and Southern Nevada.

The product is from Coco Taps, a coconut water beverage system company based in Las Vegas and founded by entrepreneur Vincent Zaldivar, also known as “Coco Vinny” and “Chief Coconut-in-Charge.” Coco Vinny’s Coco Taps coconut product was several years in the making, during which time Zaldivar researched and developed tools to provide the purest coconut water while eliminating excess packaging.

According to Zaldivar, the nutritional value of coconut water is “amazing.” He says, “There are two banana’s worth of potassium in a coconut, there’s magnesium, phosphorous, calcium, sodium—all the things your body needs. It’s a great post-workout drink.” But, from his perspective, the taste of coconut water is significantly impacted when pasteurized and packaged in bottles or cans. He also believes less is more when it comes to packaging materials.

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