New Cold Pressure Council Launches at ProFood Tech

Council aims to advance High Pressure Processing (HPP) as a critical technology for the food and beverage industry.

Pfw 4051 Profood Tech Logo Feature 1 1

PMMI, The Association for Packaging and Processing Technologies, announces the formation of an industry council focused on the advancement of High Pressure Processing (HPP) as a critical technology in the food and beverage industry. Convened by PMMI, the Cold Pressure Council will address questions about the technology while developing and formalizing industry best practices. The new council will also promote networking among professionals using this processing technology.

High Pressure Processing transitioned from the lab to the production floor almost 20 years ago. Now, it is gaining greater recognition among consumer packaged goods companies for a variety of products. “In this age where consumer choice is critical, HPP is a cost-effective method for processors to maintain taste, texture and nutrition while providing the clean label consumers are looking for,” says Jeff Williams, president of Avure Technologies, and a founding member of this Council.

In today’s regulatory environment, the technology is gaining importance. “HPP allows food processors to achieve significant benefits in terms of food safety and extended shelf-life. The formation of this Council will help us take this technology to the next level,” adds Jaime Nicolas-Correa, Director Hiperbaric USA, one of the founding members of the Council.

Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
Dairy Food & Beverage Innovations Report
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report