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Healthy, eco-friendly consumers drive global packaging trends

The 2017 Global Packaging Trends Report finds that health, wellness and sustainability are shaping the packaging landscape.

Pfw 6516 Pack Type Chart

Today’s health-conscious and eco-friendly consumers are driving development and innovation in global packaging trends that align with their desire for healthy, premium and sustainable products, according to a new report from Euromonitor and PMMI, The Association for Packaging and Processing Technologies.

The 2017 Global Packaging Trends Report finds that consumer interest in health and wellness is shaping the packaging landscape. For example, the increased consumption of bottled water boosted the significant growth of PET bottles from 2010-2015. Therefore, the study predicts that bottled water is the category with the largest growth opportunity, forecasting a 7.5 percent growth rate and 47 billion units sold from 2015-2020, while PET bottles will grow 5 percent to 66 billion units sold in the same period.

“PET bottles offer brands the opportunity to differentiate themselves on the shelves to attract consumers with more unique labeling and product information,” says Gordon Letschert, associate consultant at Euromonitor.

As consumers shift to healthier lifestyles, yogurt and sour milk products are also strong performers in many regions. As a result, thin-wall plastic containers, PET bottles, brick liquid cartons and shaped liquid cartons are seeing significant growth in this category, according to the study.

Consumers in many regions are not only seeking healthy products, but they also want snack products in small, portable packaging that cater to their busy lives. For example, the study finds that plastic pouches, particularly stand-up pouches, in North America are one of the fastest-growing packaging types for confectionery products, nuts, seeds, mixes, and processed or dried fruit.

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