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Integrated straw could stir up interest in energy drinks

New can design called Strawster features a self-activated straw that appears when the tab of the can is engaged.

Pfw 6678 Strawster2

Strong competition in the energy drinks market has made companies look for new ways to attract customers. MAG Dystrybucja, one of Poland’s largest beverage distributors, has found a way to stand out by integrating a straw into its MPower brand. The cans, produced by Ball Beverage Packaging Europe, feature Strawster, a self-activated straw that appears when the tab of the can is engaged.

The whole mechanism is placed in a standard 250-ml slim can. Once the drink is filled and the can opened, the straw pops out of the can, and the straw is telescopically pulled out by the user.

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