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Integrated straw could stir up interest in energy drinks

New can design called Strawster features a self-activated straw that appears when the tab of the can is engaged.

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Strong competition in the energy drinks market has made companies look for new ways to attract customers. MAG Dystrybucja, one of Poland’s largest beverage distributors, has found a way to stand out by integrating a straw into its MPower brand. The cans, produced by Ball Beverage Packaging Europe, feature Strawster, a self-activated straw that appears when the tab of the can is engaged.

The whole mechanism is placed in a standard 250-ml slim can. Once the drink is filled and the can opened, the straw pops out of the can, and the straw is telescopically pulled out by the user.

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