Integrated straw could stir up interest in energy drinks

New can design called Strawster features a self-activated straw that appears when the tab of the can is engaged.

Pfw 6678 Strawster2

Strong competition in the energy drinks market has made companies look for new ways to attract customers. MAG Dystrybucja, one of Poland’s largest beverage distributors, has found a way to stand out by integrating a straw into its MPower brand. The cans, produced by Ball Beverage Packaging Europe, feature Strawster, a self-activated straw that appears when the tab of the can is engaged.

The whole mechanism is placed in a standard 250-ml slim can. Once the drink is filled and the can opened, the straw pops out of the can, and the straw is telescopically pulled out by the user.

Food safety excellence on a budget: The smart approach
When material costs rise and margins shrink, efficient cleaning becomes critical. Learn cost-effective sanitation strategies that enhance food safety while reducing resource consumption.
Read More
Food safety excellence on a budget: The smart approach
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report