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Nestle S.A., ConAgra Foods and JBS S.A. lead consumer packaged goods industry in customer experience

Study finds customer friction impacting the bottom line for consumer packaged goods companies.

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NTT DATA Services, a global technology services company, released its latest Customer Friction Factor (CFF℠) Assessment entitled, “Friction Challenges for the Consumer Packaged Goods Industry.” The research confirmed that consumers’ website experience is impacting the bottom line for Consumer Packaged Goods (CPG) companies, even though CPG organizations are often seen as the middle man between partners, suppliers and consumers.

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Dairy Food & Beverage Innovations Report
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